10 hidden symbols found in major brand logos
The logos of world-famous brands follow us wherever we go. They show up on TV, on our way to work, on clothes, etc. Despite this, even though we can identify them, we are quite incapable of knowing their secrets. In fact, most of them aren’t insignificant.
We’ve gone over some logos with a fine-toothed comb to help explain and reveal their hidden meanings to you.
McDonald's
The designer of the first McDonald’s restaurants came up with the idea to equip the buildings with two large golden arches. These architectural features quickly became the symbol of the brand. Later, the company wanted to abandon the logo, but psychologist Louis Cheskin persuaded the management to keep it. In fact, he argued that this symbol took people back to their childhood, because it looked similar to an upside-down image of the female breasts. A sign of trust to most people...
Chanel
Source: Chanel Source: chateau-crema
This logo’s story is as special as it is romantic. Coco Chanel drew it herself while staying at Château Crémat in Nice. According to a popular legend, the world-famous symbol was inspired by the castle’s vaulted arches. Many point out the magical coincidence of the letters, since "CC" represents both the first letters in the name of the castle and Coco’s initials.
Les Google logo's creators used three main colors: red, yellow, and blue. You may notice that their arrangement within the logo is subject to a specific algorithm. But the green-colored letter breaks with the overall logic, and it is clearly meant to be the most important letter in the word. With this unexpected green letter, the designers seem to imply that Google is about breaking stereotypes and making its own rules.
Gillette
At first glance, it might seem that this logo consists of nothing more than the Gillette brand name. But, if you look closely, the edges of the letters G and I mimic the shape of the famous razor’s blades.
Mitsubishi
The basis of this logo consists of the coat of arms of the Iwasaki family, the founders of the Mitsubishi company. The coat of arms includes three diamonds stacked on top of each other. The diamonds represent reliability, integrity, and success, while the color red implies confidence. In addition, the Japanese believe that this color helps attract customers.
Goodwill
Goodwill is a world-renowned non-profit organization that collects donations of food, clothing, and essential items to help the needy. Employees of the organization believe that doing good deeds shouldn’t be regarded as something out of the ordinary, but rather as an everyday activity. That’s why their logo is built around the letter G, which, from a distance, resembles a happy face.
FedEx
Most people don’t immediately see the arrow formed by the empty space between the letters E and X. But, once people notice it, they begin to see it first and foremost whenever looking at the logo! And that’s exactly what the designers were going for: the arrow acts on the customers’ subconscious, symbolizing the courier service’s speed and trustworthiness.
Nike
Source: Nike Source: Wikipedia Creative Commons
A student named Carolyn Davidson was only paid $35 for designing this logo in 1975. As you can easily guess, the world-famous symbol represents the wings of the Greek goddess Nike who used to inspire warriors to victory.
Pepsi
In the days leading up to the Mexican All Saints Day (aka “Day of the Dead”), Pepsi once released bottles with an inverted logo. Most customers thought that it was a simple production defect, but some of the particularly clever shoppers realized that, when inverted, the Pepsi logo read “isded,“ which was very similar to the words ”is dead"!
Le Tour de France
Even if you’ve seen the logo of the famous Tour de France cycling race a million times, chances are you have never noticed an image of a cyclist hidden among the letters. Look more closely — the letter R forms the cyclist’s body, and the sun becomes the bike’s wheel!
Source: BrightSide
By Straker Julia
Writer
Passionate about writing, I write articles on the subjects that I love. Creativity and Animals themes are my favorites!
